Design
Creating digital experiences from paper to pixel, with a focus on usability, impact, identity, and consistency. Customer experience is not optional, however it's up to us whether it's going to be good or bad, and I believe that if something is worth doing then it's worth doing well.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/moryson-ferments/header-moryson-ferments.jpg?resize=750%2C323&ssl=1)
Moryson Ferments
Logo Design • 2023
Designing the visual identity kit for a small fermentation project from Germany that specializes in the production of beer, wine, cider, and mead.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/wewilder/header-wewilder.jpg?w=750&ssl=1)
WeWilder
Website Design • 2022
Building a digital campus for a grassroots organization started by WWF Romania as a blueprint for sustainable development of local communities on the frontline of nature conservation.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/trustyou-gxp/header-trustyou-platform.jpg?w=750&ssl=1)
TrustYou Guest Experience Platform
Product & Service Design • 2021 • 12 min read
Unifying a suite of intricate products into one holistic guest experience platform by tackling complex problems of information architecture, navigation and interface consistency.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/trustyou-brew/header-trustyou-brew.jpg?resize=750%2C323&ssl=1)
TrustYou Brew
System Design • 2021 • 13 min read
Establishing a stable design system from the ground up by leveraging the power of OKRs and using design ops to integrate it into the regular process of our cross-functional team.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/trustyou-notifications/header-trustyou-notifications.jpg?w=750&ssl=1)
TrustYou Notification Center
Product & Service Design • 2020 • 6 min read
Designing a richer notification experience for web apps with richer and more relevant content by using RSS feeds and empowering users with more flexible opt-in settings.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/corbu/header-corbu.jpg?w=750&ssl=1)
Corbu
Logo Design • 2020
Visual identity created for an experimental musical project that finely blends elements of tradition, mysticism, and prayer with modern technology in astonishing live performances.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/trustyou-survey/header-trustyou-survey.jpg?resize=750%2C323&ssl=1)
TrustYou Survey
Product & Service Design • 2020
Redesigning the experience of online surveys for hotels, from creating and managing them as hotel staff to using them for feedback submission as hotel guests.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/hop-monkey/header-hop-monkey.jpg?w=750&ssl=1)
Hop Monkey
Logo Design • 2019
Branding a local project that promotes knowledge and awareness of craft beer & brewing, from logo design and visual identity, to typography, stationary, apparel, and product packaging.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/hiking-buddies/header-hiking-buddies.jpg?w=750&ssl=1)
Hiking Buddies
Website Design • 2018 • 8 min read
Redesigning an outdoor experience platform built around the idea of allowing people to organize and go on hikes together while also helping them keep track of their hiking history.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/trustyou-help/header-trustyou-help.jpg?w=750&ssl=1)
TrustYou Help Center
Service & Website Design • 2018 • 7 min read
Building a comprehensive digital knowledge base from paper wireframes and digital mockups to a self-coded fully functional WordPress website, custom build specifically for this use case.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/hopsylvania/header-hopsylvania-new.jpg?resize=750%2C323&ssl=1)
Hopsylvania
Logo & Website Design • 2016 • 14 min read
Turning a small branding idea into a semi-professional brewing project that blends web design, illustration, and photography with music, nature, and the brewing of artisanal ales.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/gamification-in-tourism/header-gamification-in-tourism.jpg?resize=750%2C323&ssl=1)
Gamification in tourism
Cover & Logo Design • 2015 • 4 min read
Designing the visual identity of a revolutionary book written by Paul Bullencea & Roman Egger, from cover and page layout to lettering and a fully responsive website.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/sideview/header-sideview.jpg?w=750&ssl=1)
Sideview
App & Logo Design • 2014 • 3 min read
Setting the cornerstone for a different kind of social network, one that encourages people to tap into each other's perspectives by mindfully journaling and sharing authentic content.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/fueltrip/header-fueltrip.jpg?resize=750%2C323&ssl=1)
Fueltrip
App & Website Design • 2014 • 11 min read
Designing a mobile app from concept to working prototype that helps drivers plan their trip by showing them gas stations near their route along with a detailed list of gas prices.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/orderup/header-orderup.jpg?w=750&ssl=1)
OrderUp
App Design • 2014
Creating a bill splitting concept app to help people keep track of their orders while dining or having drinks with friends, making it much easier to settle up at the end of the evening.
![](https://i0.wp.com/raduluchian.com/wp-content/uploads/projects/3s-studio/header-3s-studio.jpg?resize=750%2C323&ssl=1)
3S Studio
Logo & Website Design • 2012 • 3 min read
Branding a newly founded IT startup with a corporate identity that reflects the team's vision of building smart social software, the words for which 3S stands for.